Archive for the ‘design’ Category

Pepsi’s identity crisis

During a recent trip to the local Jewels, I happened to notice that Pepsi had out rolled a new treatment for its packaging and the iconic, globular Pepsi logo.  My inane fascination with branding and logos compelled me to turn to the Interwebs for more details.

It turns out the PepsiCo overhauled the look of their most popular soft drink brands.  Pepsi, Diet Pepsi and Pepsi Max sport three distinct logos and a new bottle shape.  The nectar of the retards has been renamed “Mtn Dew”.  Dew and Sierra Mist sport new logos as well.   I will now proceed to lambast each of these decisions individually. 

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